pricing: land £7/£70 paid tier and make behaviour match

Marketing + behaviour pass to get the site ready for Paddle approval.

Pricing page
- £7/month, £70/year headline (was "Coming soon").
- Bigger tier names (was 11px uppercase mono — looked like chips).
- Real CTAs (button base styles were only scoped to .hero__ctas).
- "Best value" badge + drop-shadow on the Paid card; full-width
  block CTAs that align across both cards.
- "Free vs Paid at a glance" comparison table beneath the cards.
- Compact "Invite a friend — both get 50% off for 3 months"
  callout with the detail explanation behind a <dialog> popup.

Tier copy + behaviour now consistent
- Free strategic-log refresh is every 6 hours, not hourly. New
  read-side filter on /api/log/{latest,by-date} restricts free
  users to logs at boundary hours (00/06/12/18 UTC); paid users
  still see the most recent.
- Follow-up chat is paid-only. /api/chat returns 402 for free;
  the chat sidebar on /log is replaced with a locked aside and
  chat.js no longer loads at all for free users.
- Dashboard meta lines + landing copy softened so they no longer
  promise hourly to everyone.

Future-proofing copy on public pages
- Dropped "free forever" wording (we may close the free tier).
- "Trading 212 CSV" became "broker CSV (Trading 212 today; more
  planned)" on pricing + landing; the actual import UIs stay
  T212-specific.

Terms
- Renamed Terms of Service -> Terms and Conditions (Paddle
  expectation), bumped last-updated to 2026-05-26.
- New §6 Refunds covering the 14-day cooling off, post-window
  cancellation, termination-by-us refunds, statutory rights, and
  how to request a refund.
- Renumbered §7-§14 and fixed the disclaimer link labels.

Tests
- 6 new tests in tests/test_chat_and_log_gates.py cover the
  chat 402 + the boundary-hour filter on both log endpoints.
- Full suite: 205 passed, 5 skipped, 0 failed.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
Giorgio Gilestro 2026-05-26 11:34:37 +02:00
parent 70cf6148ce
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<section class="public-section">
<h1 class="public-section__head">Pricing</h1>
<p>
Two tiers. Most of the editorial stays free &mdash; the news
aggregator, the hourly AI read, the indicator panels, the
follow-up chat. Paid extends the news window from 6 hours to a
full 24, unlocks portfolio import &amp; analysis, and adds a
daily email digest on top of the Sunday recap everyone gets.
Two tiers. The core editorial is free today &mdash; a rolling
6-hour news feed, the cross-asset indicator panels, and a strategic
log refreshed every six hours. Paid stretches the news feed to a
full 24 hours, runs the strategic log hourly, unlocks the follow-up
chat against past logs, adds portfolio import with AI analysis, and
turns on the daily email digest on top of the Sunday recap everyone
gets.
</p>
</section>
<section class="tier-grid">
<div class="tier-card">
<div class="tier-card__name">Free</div>
<h2 class="tier-card__name">Free</h2>
<div class="tier-card__tagline">The core editorial &mdash; news, indicators, and a strategic log every 6 hours.</div>
<div class="tier-card__price">&pound;0</div>
<div class="tier-card__price-hint">Forever. No card needed.</div>
<div class="tier-card__price-hint">No card needed.</div>
<div class="tier-card__divider"></div>
<div class="tier-card__list-head">What you get</div>
<ul>
<li>News aggregator &mdash; last 6 hours, auto-tagged by theme, click-to-filter</li>
<li>News feed &mdash; <strong>headlines from the last 6 hours</strong>, auto-tagged by theme, click-to-filter</li>
<li>Cross-asset indicator panels (equities, rates, FX, commodities, credit, &hellip;) with a one-paragraph AI read on each tab</li>
<li>Hourly strategic log &mdash; a single editorial interpretation of the day, updated each hour</li>
<li>Ask follow-up questions on any past log &mdash; the chat has the day&rsquo;s context loaded</li>
<li>Strategic log &mdash; a single editorial interpretation of the day, <strong>refreshed every 6 hours</strong></li>
<li>Two reading levels: <em>Novice</em> (defines jargon) or <em>Intermediate</em> (terse, for fluent readers)</li>
<li><strong>Sunday weekly digest by email</strong> &mdash; the week behind + the week ahead, one-click unsubscribe</li>
<li class="tier-card__excluded">Portfolio import &amp; analysis</li>
<li class="tier-card__excluded">Encrypted cloud sync</li>
<li class="tier-card__excluded">Daily email digest</li>
<li><strong>Sunday weekly digest</strong> by email &mdash; week behind + week ahead, one-click unsubscribe</li>
</ul>
<div class="tier-card__more">
Need the full-day news feed, hourly strategic log, follow-up chat, daily digests, or portfolio analysis? See <strong>Paid</strong> &rarr;
</div>
<div class="tier-card__cta">
{% if cu and (cu.user or cu.is_admin) %}
<a class="btn-secondary" href="/">Open dashboard</a>
<a class="btn-secondary btn-block" href="/">Open dashboard</a>
{% else %}
<a class="btn-primary" href="/login">Sign up free</a>
<a class="btn-primary btn-block" href="/login">Sign up free</a>
{% endif %}
</div>
</div>
<div class="tier-card tier-card--featured">
<div class="tier-card__name">Paid</div>
<div class="tier-card__price">Coming soon</div>
<div class="tier-card__price-hint">Checkout opens with our payments rollout.</div>
<ul>
<li>Everything in Free</li>
<li><strong>News aggregator &mdash; full 24 hours</strong> (vs. 6 hours on Free)</li>
<li><strong>Daily email digest</strong> (Mon&ndash;Sat) &mdash; a ~600-word read of the session ahead, in addition to the Sunday recap</li>
<li>Portfolio import from a Trading 212 CSV</li>
<li>AI commentary on diversification, sector and currency concentration, and macro-regime fit for the holdings you upload</li>
<li>Optional encrypted cloud sync &mdash; PIN-derived encryption in your browser, second-layer wrap on the server, no plaintext holdings server-side</li>
</ul>
<div class="tier-card__cta">
{% if cu and (cu.user or cu.is_admin) %}
<a class="btn-secondary" href="/settings">Manage account</a>
{% else %}
<a class="btn-primary" href="/login">Sign up &mdash; paid unlocks soon</a>
{% endif %}
<div class="tier-card__badge">Best value</div>
<h2 class="tier-card__name">Paid</h2>
<div class="tier-card__tagline">Full-day news feed, hourly strategic log, follow-up chat, and AI portfolio analysis.</div>
<div class="tier-card__price">&pound;7<span class="tier-card__price-unit"> / month</span></div>
<div class="tier-card__price-hint">
Or <strong>&pound;70 / year</strong> &mdash; two months free. Prices
in GBP, VAT where applicable. Checkout opens with the payments
rollout.
</div>
<p style="margin-top:14px; font-size:11.5px; color: var(--muted); font-style: italic; line-height:1.55;">
<div class="tier-card__divider"></div>
<div class="tier-card__list-head">Everything in Free, plus</div>
<ul>
<li><strong>News feed: headlines from the last 24 hours</strong> instead of 6 &mdash; a whole session in view, nothing rolls off</li>
<li><strong>Strategic log refreshed every hour</strong> instead of every six &mdash; track intraday moves as they unfold</li>
<li><strong>Follow-up chat on any past log</strong> &mdash; ask the model a question against the day&rsquo;s full context</li>
<li><strong>Daily email digest</strong> (Mon&ndash;Sat) &mdash; ~600-word read of the session ahead, on top of the Sunday recap</li>
<li><strong>Portfolio import</strong> from a broker CSV (Trading 212 supported today; more brokers planned)</li>
<li><strong>AI portfolio read</strong> &mdash; diversification, sector and currency concentration, macro-regime fit on your holdings</li>
<li><strong>Optional encrypted cloud sync</strong> &mdash; PIN-derived encryption in your browser, second-layer wrap on the server, no plaintext holdings server-side</li>
</ul>
<p class="tier-card__more" style="font-style: italic;">
The portfolio feature does not produce buy, sell or hold
recommendations. It does not consider your wider finances, debts,
recommendations and does not consider your wider finances, debts,
tax position or objectives. It is not regulated investment advice
or a personal recommendation under FSMA / FCA COBS.
</p>
<div class="tier-card__cta">
{% if cu and (cu.user or cu.is_admin) %}
<a class="btn-secondary btn-block" href="/settings">Manage account</a>
{% else %}
<a class="btn-primary btn-block" href="/login">Sign up &mdash; paid unlocks soon</a>
{% endif %}
</div>
</div>
</section>
<section class="public-section">
<p style="font-size: 13px; color: var(--muted);">
<strong>Invite a friend.</strong> Every account gets a personal
invite link from the Settings page. When friends sign up through
it, we credit you toward the paid tier &mdash; the credit ledger
is live; the rate kicks in with the payments rollout.
</p>
<h2 class="public-section__head">Free vs Paid at a glance</h2>
<table class="compare-table">
<thead>
<tr>
<th scope="col">Feature</th>
<th scope="col">Free</th>
<th scope="col">Paid</th>
</tr>
</thead>
<tbody>
<tr>
<th scope="row">News feed &mdash; headlines from the last&hellip;</th>
<td class="compare-table__free">6 hours</td>
<td class="compare-table__paid"><strong>24 hours</strong></td>
</tr>
<tr>
<th scope="row">Strategic log refresh</th>
<td class="compare-table__free">Every 6 hours</td>
<td class="compare-table__paid"><strong>Every hour</strong></td>
</tr>
<tr>
<th scope="row">Cross-asset indicator panels</th>
<td class="compare-table__free">&check;</td>
<td class="compare-table__paid">&check;</td>
</tr>
<tr>
<th scope="row">Follow-up chat on past logs</th>
<td class="compare-table__none">&mdash;</td>
<td class="compare-table__paid"><strong>Included</strong></td>
</tr>
<tr>
<th scope="row">Email digest</th>
<td class="compare-table__free">Sunday only</td>
<td class="compare-table__paid"><strong>Sunday + daily Mon&ndash;Sat</strong></td>
</tr>
<tr>
<th scope="row">Portfolio import (broker CSV)</th>
<td class="compare-table__none">&mdash;</td>
<td class="compare-table__paid"><strong>Included</strong></td>
</tr>
<tr>
<th scope="row">AI portfolio read</th>
<td class="compare-table__none">&mdash;</td>
<td class="compare-table__paid"><strong>Included</strong></td>
</tr>
<tr>
<th scope="row">Encrypted cloud sync</th>
<td class="compare-table__none">&mdash;</td>
<td class="compare-table__paid"><strong>Included</strong></td>
</tr>
</tbody>
</table>
</section>
<section class="invite-callout">
<div class="invite-callout__icon" aria-hidden="true">&#x1F381;</div>
<div class="invite-callout__body">
<div class="invite-callout__eyebrow">Invite a friend</div>
<div class="invite-callout__headline">Both of you get <strong>50% off for 3 months</strong></div>
<div class="invite-callout__sub">
Share your personal invite link from <a href="/settings">Settings</a>. The discount applies when they start a paid plan.
</div>
</div>
<button type="button" class="btn-secondary" id="invite-more">How it works</button>
</section>
<dialog id="invite-modal" class="text-modal" aria-label="How the referral works">
<button type="button" class="text-modal__close" aria-label="Close">&times;</button>
<h2 class="text-modal__title">Invite a friend</h2>
<p>
Every account gets an 8-character referral code and matching invite
link, both shown on your <a href="/settings">Settings</a> page. When
someone signs up through your link and starts a paid plan,
<strong>both of you get 50% off for the next three months</strong>.
</p>
<h3 class="text-modal__head">How it works</h3>
<ol class="text-modal__list">
<li><strong>Sign up.</strong> Your code and link go live in Settings.</li>
<li><strong>Share.</strong> Send the link, or read the code &mdash; the alphabet drops <code>0/O</code> and <code>1/I/L</code> so it dictates cleanly.</li>
<li><strong>They sign up.</strong> The referral is recorded against your account when they verify their email.</li>
<li><strong>They subscribe.</strong> The discount applies to their next bill and credits against yours.</li>
</ol>
<h3 class="text-modal__head">The fine print</h3>
<ul class="text-modal__list">
<li>One referral per new account &mdash; whichever link they used first.</li>
<li>No self-referral.</li>
<li>The credit ledger is live today; the cash value kicks in when paid checkout opens. Referrals logged in the meantime are honoured.</li>
<li>Credits aren&rsquo;t refundable for cash &mdash; see <a href="/terms">Terms &amp; Conditions &sect; 6</a>.</li>
<li>Pending signups, conversions, and active credits are visible on the Settings page.</li>
</ul>
</dialog>
<script>
(function () {
var dlg = document.getElementById('invite-modal');
var open = document.getElementById('invite-more');
if (!dlg || !dlg.showModal || !open) return;
open.addEventListener('click', function () { dlg.showModal(); });
dlg.addEventListener('click', function (e) {
if (e.target === dlg) dlg.close();
});
dlg.querySelector('.text-modal__close').addEventListener('click', function () {
dlg.close();
});
})();
</script>
<section class="public-section">
<h2 class="public-section__head">How the data is handled</h2>
<p>